WP4 – TouriCulture Hub

The aim of WP4:

The specific objectives of WP4 are the following:
– To share and promote the project’s results: TouriCulture Mentor Booklet and “Touriculture Tales: Journeys Through Storytelling” and TouriCulture Labs.
– To increase awareness of the project, its objectives and achievements.
– To enable and engage with TouriCulture target groups and stakeholders: such as VET trainers, VET centres, tourist entrepreneurs, cultural and rural organisations, all those people interested in the subject, users interested in entrepreneurship.
– To coordinate with other European and national projects and networks.
– To show and maximize the impact of TouriCulture and its results on society.
– To raise citizens’ awareness of the importance of promoting the creation of new business models combining culture and tourism.
– To maximize the potential of project activities so that the outcomes can be utilised beyond the project’s lifespan.
– To facilitate the sustainability of the project after the official completion of the project.
TouriCulture will reach all target groups and the broader public through a variety of activities targeted at spreading and communicating. Meanwhile, this WP will maximize the project’s impact and contribute to its long-term viability by utilizing project exploitation tactics, tools, and channels. TouriCulture project’s impact and long-term viability are significantly dependent on the effectiveness of dissemination operations, which aid in the creation of a profile for the project and a valueadding strategy for achieving the project’s worldwide objectives

Results of WP4:

The first stage will be to create a clear distribution and communication strategy. It will be developed on a multi-level method to ensure that this WP is executed appropriately. Each partner will receive the right amount and type of activities/actions as a result of the stated actions. A strategy for exploitation will also be established. It will lay out the primary strategies, methodologies, and outputs that should be used and developed in order to maximize the potential of the sponsored project activities and ensure that the outcomes are used much beyond the project’s lifespan. It will incorporate national policies and databases that are adapted to the needs of different countries. Second, the project will be given a visual identity as well as promotional materials such as press releases, multimedia, flyers, posters, and newsletters. They will form the basis for an integrated approach to presenting project content with specific objectives at various levels using a variety of information and visual approaches. The next results of this WP will be TouriCulture social media networks and a website. The project’s goal, objectives, outcomes, partnership, and project updates will all be available on the website. The project will be able to reach the largest audience possible by regularly posting material on social media, allowing for the highest level of engagement and influence by the end of the project. At the end of the project, awareness-raising events will be organized in all partner countries, with Bulgaria hosting the Final Conference. They will communicate all of the project’s outcomes, as well as the activities carried out during the pilot sessions, and to give the partners a say in how the project is run. The Final Conference will be both a celebration of the work that has been done and an opportunity to engage with and reach a bigger audience. All of the partners will attend the conference in Bulgary. Additionally, project partners will hold frequent informational meetings with the target populations whenever possible